-
Deepening
and broadening the communication channels between
individuals and groups.
-
Removing
roadblocks and bridging distances that separate positions,
work groups, teams and business units.
-
Opening up
new opportunities and uncovering ideas by
"cross-pollinating" with other groups and individuals.
-
Strengthening your power base by delivering support and
resources to groups and individuals in need, by accepting
resources as required and by broadcasting the availability
of talent and resources found in your group.
-
Gaining
exposure across the organization by highlighting the
achievements of organizational goals.
Everybody has
a network, Grayson notes. "The question is, are you leading
through your network or just collecting names?"
Beyond Conventional Wisdom
Aspects of
conventional networking are useful, but for long-term or complex
situations, a leadership view of networking is essential.
|
Conventional networking can be seen as... |
Leadership networking should be... |
|
Transaction based |
Relationship based |
|
One way |
Two way |
|
Investing in self first |
Investing in others first |
|
Providing contacts |
Providing resources to get work done |
|
A
source of information |
A
forum for sharing and problem solving |
|
Expanding address book |
Building alliances |
|
Building number of contacts |
Leading to greater access and influence |
|
Short term |
Long term |
|
Limited |
In
depth |
|
Individual |
Organizational |
A strong and
vibrant network requires a leader's investment of time and
effort, but the process does not have to be overwhelming. Here
are six strategies, along with specific actions, to get you
started.
1.
Learn from
others.
One way to learn is to seek advice, examples, support or
instruction from others. Who networks well in your organization
or in your community? What exactly do they do, and what do they
say? Ask them to talk to you about their view of networking. How
do they build and use relationships? Try similar tactics or
approaches.
Activity: Keep
a networking notebook for one week. Observe people around you in
meetings, working together and in casual interactions. Who seems
connected? Who seems isolated? What specifically are they doing?
What clues does this activity give you as to how you should act
and how you should treat others?
2.
Invite others.
Bring others into your world. Invite them to lunch. Find time
for a 15- or 30- minute conversation to find out what is
happening in their world and to tell them about what you and
your group are doing. Invite others to your meetings and ask
them to contribute their expertise and their perspective or to
explore possible connections between their work and yours.
Activity:
Arrange one invitation each week. One week you may ask a
teammate to talk for 15 minutes after a meeting and ask for an
opinion on another project. The next week, you could invite a
peer to lunch. Keep up the once-a-week practice and soon it will
be routine.
3.
Ask for
feedback.
Seek honest answers from peers, direct reports and superiors to
gain a clear picture of how you and your group function and what
impact you have on others. Feedback engages others in a
constructive way and adds depth to existing relationships.
Activity: Seek
feedback on a regular basis, after you have set goals for
developing your leadership network. Ask for specific comments
about how others see you in regard to your relationships with
others, how you share information, how you use your influence,
and other networking skills.
4.
Work with
others.
Volunteer for assignments or projects that give you an
opportunity to work across functions. One of the best ways to
build connections with others is to work together on something.
A fringe benefit is the visibility you will gain with people
outside your department.
Activity:
Volunteer for the next assignment that involves people outside
your work group. Whatever it is - a presentation to senior
management, giving a plant tour, working on a cross-functional
team - raise your hand and take that step forward.
5.
Be an
information hub.
Develop and offer yourself as a source of information about
people, processes and facts. Develop your ability to connect
with strategic information about your organization.
Activity: Make
a list of your information assets. What do you know? What
information does your group hold? How might your information be
useful to others? Make a plan to disseminate information
appropriately and intentionally.
6.
Make allies.
You may be able to develop your networking skills by working
with a mentor, colleague or coach. For a source of coaching or
mentoring, look to others you see as successful leadership
networkers.
Activity:
Interview effective networkers in your organization. Capture
their specific behaviors. Ask them to observe your behaviors
related to networking and to offer you feedback. You could also
recruit a networking ally. The two of you could practice
networking and give each other feedback, support and
encouragement.
Leadership
networking is not about collecting business cards or schmoozing.
It’s about building relationships and making alliances in
service of others and in service of your organization’s work and
goals. By seeing networking as an integral part of your role as
a leader you create benefits for yourself, your group, and your
organization.
This article
is adapted from "Leadership Networking: Connect, Collaborate,
Create" by Curt Grayson and David Baldwin (CCL 2007).